Google Primer for Digital Marketing Education

Google Primer for Digital Marketing Education

Google Primer, a free tool that helps users learn digital marketing techniques, is now available in Spanish.

Each topic with a duration of less than 5 minutes, was created by Google experts on advertising campaigns, measurement, remarketingand SEO elements.

At the moment there are about 50 lessons but they plan to increase the content periodically, helping those interested in the digital marketing area to guide their businesses. Another feature is the practical exercises for the user to execute and manage their skills.

"Regardless of whether your goal is to create your own business, grow a small business, train new employees, or simply have more professional skills, Primer comes with an innovative way to teach new Marketingcontent" explained Google.

The app is now available on Android and iOS, once you download it you can use it without an Internet connection.

You can find it in online stores under the name Primer by Google.

What is Google Primer?

Google Primer emerged as a project of this giant technology company with the objective of offering marketing contents that stimulate the search for knowledge. That is, Google Primer is an excellent application for people who are eager to learn new content in the marketing area, but do not have many hours available for such a mission.

We hope that Susana will be attentive to this information, as it will be essential in her day! And you, get your act together and stay with us until the end.

How about using Google Primer to gain new knowledge and initiate new challenges within the industry? 

Details about this bold Google project 

The Google Primer is an application, which is currently available for both iOS and Android-based devices. Its main objective is to teach lessons on marketing in a practical, agile and educational way. Each lesson lasts no more than five minutes and, to facilitate understanding, they are divided into small paragraphs, thus composing the cards.  

Lesson content 

Each lesson contains topics considered as basic, but the advantage lies in the advanced ideas that each one of them presents. Thus, people who are thirsty for knowledge in marketing (such as you and Susana), can access simple knowledge, but with super current concepts. One of the differentials of Google Primer is that it presents knowledge for free. 

The modern topics covered by the lessons are extremely important for managers, entrepreneurs and students, as they bring professionals up to date with the latest news on digital marketing. As a result, even people who work in the area and have extensive knowledge are benefited with the contents offered by the application.

About the units, they are divided into four groups: metrics, content, advertising and strategy. Within each group it is possible to find subgroups such as A/B Testing, Social Ads, Story Telling, Growth Hacking, among others. The contents of these subgroups are made by the Google Primer team and by professionals who are currently a reference in the world of digital marketing. 

Other benefits besides content

Google Primer also offers many functions that help in learning. Throughout the lessons, participants are encouraged to reflect on the business. This is possible thanks to small tests that allow them to visualize the content applied in a practical way.

 

One of the most important features is the "notepad". This is where the previously completed lessons are stored. This means that anyone who wants to review content or access the same lesson more than once can do so without any problems.

How to use Google Primer to improve business results?

With an innovative and efficient design, Google's application has another useful feature: it does not need an Internet connection to work fully. This saves data and is a very important incentive for those interested to keep learning.

The practical, fast, easy and fun approach allows this application to offer the possibility for entrepreneurs, as well as students and managers, to conquer knowledge ahead of their time. As a result, this advanced knowledge can provide a new vision to businesses and allow results to be much more efficient than those offered by the competition. 

Google Primer is a novel source of knowledge and not only that, it allows its users to train other people and thus, move forward the new concepts learned in the first moment on the platform. Innovations in digital marketing allow companies to use the virtual environment with more quality and efficiency, conquering and building customer loyalty through more effective communication channels.

The most important tip

Use Google Primer to train yourself and get a better placement in the job market. As we have said, Google Primer is great for those who want to get trained in Digital Marketing related topics. But, it is important for you and Susana to know that the application is also great for workers, that is, it is suitable for employers and managers as well as for people who want to optimize their resume in a practical way.

One of the questions we receive most frequently concerns the possibility of learning for different levels of instruction. The truth is that the Google Prime platform is so intuitive and the contents are presented in such a light manner that it makes it possible for people of different educational levels to use the application and learn a lot with it.

Entrepreneur's Handbook

The Google Prime project emerged in 2016 with a certain format, but, over the years it has gained new functionalities. Already in 2018, the Google Prime team gathered all the 150 contents available for free and created the handbook.

This manual has super important lessons for startups that are being born or developing projects in the market. This material offers important information on how to transform a business idea into a successful reality, how to boost business sales, how to get investors for the venture and more a series of fantastic knowledge.